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Fire Your Boss

ÀúÀÚ Stephen M...ÃâÆÇ»ç HarperColl..

To survive in today's business environment, you need to follow a new set of rules. Unfortunately, the old way of thinking will just not make the cut amidst layoffs, bankruptcies, and the lack of job security.

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Start With NO

ÀúÀÚ Jim CampÃâÆÇ»ç Crown Busi..

We have heard about it before - the infamous win-win situation. Negotiators are told that their most important task is to find a situation where both parties come out happy or as ¡°winners¡±.

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Your Marketing Sucks

ÀúÀÚ Mark StevensÃâÆÇ»ç Crown Busi..

If every dollar that you spend on marketing isn't generating more than that amount, then your marketing sucks. You might as well throw away thousand-dollar bills in spending on marketing. So says author Mark Stevens, creator of the Extreme Marketing process. Extreme Marketing is based on the premise that yo..

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Discover Your Sales Strengths

ÀúÀÚ Benson Smi..ÃâÆÇ»ç Warner Bus..

A huge number of books have been written about sales and finding one¡¯s road to success in achieving exceptional sales performance. Like fresh-off-the-press diet book bestsellers, they promise spectacular results, but lasting improvement in the end is still hard to find. This book identifies the many myths ..

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The Pied Pipers of Wall Street

ÀúÀÚ Benjamin M..ÃâÆÇ»ç Bloomberg ..

Stock traders and buyers beware. The talented talking heads of financial news gathering agencies may be part of today's hyped up age of stocks where the talented talkers of the brokerage firms could be increasing their own money, not yours. Just like the children of those poor and unsuspecting folks in the ..

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