The Big Idea
What sells a product these days? Is it price point? Is it the buyer’s need? Are product features and benefits the deciding factors for customers to buy? Seth Godin says it is none of the above.

Consumers buy products when they fall for a marketer’s story. A successful marketer has to be able to come up with stories that consumers want to believe. The stories should fit a consumer’s worldview and encourage people to talk to others about it. When a marketer’s story is authentic and remarkable, the product will sell.

About the Author
Seth Godin - SETH GODIN is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work.

Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. Unleashing the Ideavirus is the most popular ebook ever written. The Big Red Fez was the #1 ebook (worldwide) on Amazon for almost a year before it was published in paperback in 2002. Survival is Not Enough has made bestseller lists in Germany, the UK and the United States. Purple Cow was a New York Times and Wall Street Journal bestseller. Free Prize Inside was an Amazon Top 50 bestseller and a New York Times business bestseller. Just out, All Marketers are Liars has already made the Amazon Top 100 and has inspired its own blog.

Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

For more information on Seth Godin, visit www.SethGodin.com. To know more about the difference between commodity marketing and s t o r y t e l l i n g , v i s i t www.AllMarketersAreLiars.com