>  ±¹³»µµ¼­ ¿ä¾à  >  

±¹³»µµ¼­ ¿ä¾à
°æÁ¦°æ¿µÀüü
°æ¿µÀÚ½ºÅ丮
¸®´õ½Ê
°æ¿µÀü·«/Çõ½Å
¸¶ÄÉÆÃ ¼¼ÀÏÁî
Æ®·»µå/¹Ì·¡¿¹Ãø
°æÁ¦
ÀçÅ×Å©/ÅõÀÚ
â¾÷/Ãë¾÷
e-ºñÁî´Ï½º
ÀÚ±â°è¹ß
Àι®±³¾çÀüü
Àι®ÇÐ
¿ª»ç
»çȸ°úÇÐ
ÀÚ¿¬°ú°úÇÐ
¿¹¼ú/´ëÁß¹®È­
Àι°/ÆòÀü
Á¾±³
±³À°/À°¾Æ/ÇнÀ
¿©Çà/Ãë¹Ì/°Ç°­
»ê¹®/¿¡¼¼ÀÌ/³íÇȼÇ

¿µ¾î¿Àµð¿ÀºÏ

µµ¼­À̹ÌÁö

Metaphorically Selling
Àú   ÀÚ Anne Miller
ÃâÆÇ»ç Chiron Associates, Inc
°¡   °Ý $14.95(161 pages)
ÃâÆÇÀÏ 2004³â 04¿ù
  • ¿Àµð¿ÀºÏ´Ù¿î
  • ¿Àµð¿ÀºÏµè±â
  • ¹Ù·Îº¸±â
  • ³»¼­Àç´ã±â

ÀúÀÛ±Ç

º» µµ¼­¿ä¾àº»Àº ³×¿À³ÝÄÚ¸®¾Æ°¡ ÇØ´ç ÃâÆÇ»çÀÇ Çã°¡ ¹× °Ë¼ö¸¦ °ÅÃÄ Á¦ÀÛµÈ ÄÁÅÙÃ÷ÀÔ´Ï´Ù. - ÀúÀÛ±Ç °ü·Ã ¹®ÀÇó : ÇØ³¿¹ý·ü»ç¹«¼Ò Ȳµµ¼öº¯È£»ç 02)541-7233

µµ¼­¼Ò°³

The Big Idea
A lot of people consider selling a very difficult task. Unfortunately for them, selling is an activity that forms part of everyones daily routine. It occurs not only at work, but also when you are at home with your family, or when you are enjoying a cup of coffee with a friend.

Types of selling include debating with your friend on what type of movie to watch, convincing your boss to adapt to a different way of management, and getting that top client to buy your companys products. You must remember that selling does not limit itself to cars, clothes or food.

In the book Metaphorically Selling, author Anne Miller explains that given time and the right method, anyone can learn how to sell, persuade and explain. By using simple metaphors and visually-enticing words, you can change your status from a poor loser to a topnotch scorer.

About the Author
Anne Miller - Anne Miller is an internationally respected author, speaker and seminar
leader. She teaches sales people how to increase their business; coaches CEOs and
senior management to communicate successfully to key constituencies; and enables
technical people to transform complex information into simpler, meaningful messages.

Anne is the author of Metaphorically Selling: How to use the magic of metaphors to sell, persuade, & explain anything to anyone," " Presentation Jazz!," 365 Sales Tips for Winning Business " her own newsletters, "Sell It With a Metaphor," and "Seamless Selling," and numerous articles on the Internet and in business publications like Brandweek and Selling Power. Both NBC Today in New York and Bloomberg News Radio have featured Anne on their shows.

Visit http://www.annemiller.com

¸ñ·Ï