The Big Idea
Companies that focus on the convenience of customers are easy to do business with because they provide good customer service. They meet and surpass the needs of the customers by having employees that are knowledgeable about these needs and know how to deal with them.

In his book, Outrageous Customer Service for Smarties, author Richard Andreini explains the importance of customer service and provides tips and techniques that can transform corporations and businesses.

About the Author
Richard Andreini - Mr. Andreini meets with over 20 presidents monthly as an advisor, mentor, coach, and facilitator. As a noted consultant in marketing, leadership, hiring/selection, and strategic planning, his speaking credits include Japan, Europe, Mexico, Canada, and most of the United States. He has been CEO of several small/medium public companies and run divisions of large companies. His clients include IBM, Hewlett Packard, Hitachi, Quantum, the City of Sunnyvale, San Francisco International Airport, the Indian Army, Master Charge, the New York Stock Exchange, Control Data, Fujitsu, AMS, Westpak, Opus One, and several companies engaged in distribution and manufacturing.

As the author of articles on marketing, Andreini has been quoted in Time, Newsweek, Business Week, San Jose Mercury News, Datamation and two bestseller books on IBM. His published works include the highly successful The Information Elite about the software and information technology services market in 1997

For more information, visit http://www.andreinienterprises.com.