The Big Idea
The retail and food industry is a very competitive sector. To make it in the said industries you have to set your brand above the rest and understand the need for brand loyalty. One way of gaining brand loyalty is through a customer loyalty program.

Scoring Points teaches you how to make customer loyalty schemes work. It gives insights on Tesco’s Clubcard program and the successes, obstacles and lessons the endeavor gained and faced. It shows how a daring leap of marketing imagination propelled Tesco to become number one in the UK grocery business.

About the Author
Clive Humby is chairman and founder of leading UK marketing analysts dunhumby, whose blue chip client list includes Tesco, Tesco Personal Finance, BMW, House of Fraser, Centrica, Lever Faberge, Proctor & Gamble and major retailers around the world such as Kroger (US) and Coles Myer (Australia). Clive is also Visiting Professor, Integrated Marketing, at Northwestern Univesity, Chicago.

Terry Hunt is chairman of EHS Brann, the second largest direct marketing agency in Europe with clients that include Tesco, the AA, British Gas, MINI, The Economist, Cadburys, National Savings, Peugeot and Barclays. As leading specialists in datadriven marketing, CRM, segmentation and customer loyalty, Clive and Terry together have been major influences behind the development, launch and creative management ofTesco Clubcard.

Tim Phillips is a well-known business journalist and broadcaster. The author of two previous books, he writes regularly for the mainstream press, including The Wall Street Journal Europe, The International Herald Tribune, The Guardian and The Observer, and appears onBBCTV and Radio and Sky News.