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Secrets of Question Based Selling
Àú   ÀÚ Thomas A. Freese
ÃâÆÇ»ç Sourcebooks Inc
°¡   °Ý $24.95(270 pages)
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The Big Idea
In sales, asking the right question is just as important as knowing what to say. This is the principle behind Question Based Selling (QBS). Salespeople must know how to ask the proper questions to clients and customers in order to identify new opportunities, qualify accounts and uncover needs. In addition, asking questions also smokes out any objections that may hinder the sale which is crucial in closing a transaction.

Question Based Selling offers a unique approach by providing you a step-by-step, easy-to-follow program that will enable you to ask the right questions at the right time. Author Tom Freese takes you through the QBS methodology, showing how you can penetrate more accounts, establish greater credibility, generate more return calls, and close sales faster.

About the Author
Thomas Freese - The first time Thomas Freese oversold his sales quota by 200 percent, everyone thought it was a fluke. When he did it again, they assumed it was just some sort of freak accident. Then, over and over for seven consecutive years, Tom not only exceeded his sales quota, he doubled it. Suddenly, his success in selling was more than a trend. It was a business phenomenon!

With more than seventeen years experience in the trenches of corporate sales and management, Tom packaged his unique approach into a proven sales methodology called Question Based Selling. Now, he works with companies all over the world showing salespeople how a question-based approach can exponentially increase their
bottom-line results.

As founder and president of QBS Research, Inc., Tom has published three books on selling: It Only T a k e s 1 % T o H a v e a Competitive Edge in Sales, Secrets of Question Based Selling, and The New Era of Salesmanship (Formerly QBS II: Getting Deeper, Wider, & More Strategic). Today, Tom is considered to be one of the foremost authorities on sales effectiveness, buyer motivation, and business strategy.

For more information, visit http://www.qbsresearch.com.

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