■ The Big Idea
Speaking woman-to-woman, this book is the complete guide for anyone who needs to know the PR basics to promote her business. Susan Harrow, publicist, marketing strategist, and consultant to big clients such as iVillage, Random House and Pacific Bell offers loads of practical information from how to prepare professional press materials to getting nationwide television publicity. The art of self-promotion comes from Harrow’s years of experience: from knowing how to create a great press kit, being the message, mastering the interview, forging media relationships, to getting mileage on your own terms.