The Big Idea
Providing quality after-sales service is always important in a business; it’s what keeps your customers coming back; it’s what makes your business grow; it’s what builds your reputation and credibility. And quality service depends a lot on you as a service person, your employees, and how you manage your service.

“Simple Ways to Manage Your Service Customers” by Promod Batra and Vijay Batra provides simple service management ideas that you can implement without fuss and build an image as an organization committed to standing beside your customers all the time. Basically, it puts premium on paying attention to the small details that are often overlooked by business people, as well as training employees with the right attitudes and skills to provide the best service possible.


Promod Batra got his professional training with General Mills Inc. Minesota, and the Soyabean Council of America. On return to India he joined Escorts Limited in 1963, and retired as Chief General Manger in 1996. His tenure with the Escorts Group included his assignment as Chief Administrator at Escorts Hear Institute & research Centre for six years.