■ The Big Idea
A successful marketing consultant and branding specialist shares his expertise and experience on ways to develop and grow a small business into a big brand. This is a "must" read book for those who want their products or services to become the brand leader in their category. The author gives easy-to-do pointers that serve as keys to improving the companys bottom line, thus creating brand equity and incremental shareholder value in the long term.

Embracing the philosophy that customer is the heart of any business, the author talks about building relationship and partnership with customers for a lifetime by applying his own version of CRM (Customers Really Matter), and in the process, experience tremendous and lasting growth.

How do you want to grow your sales from a $2.5M to $30M? This is not fiction, this is a real story! Ask Durasol Awning, a retractable-awning manufacturer, and they will tell you that marketing and branding are significant reasons for its growth and success. It is really about developing a brand and a brand name, and a point of difference to set the brand apart that counts. There are so many brands in the market, how will your brand be noticed if you are in a "me too" category?

■ About the Author
Jack Sims, Business Consultant and Speaker, brings over 30 years of proven marketing, branding, promotion, and creative experience, delivering it in a high powered session to your audience.

Born and educated in England and founded his first company there, this company became consistently ranked as one of the top 5 creative groups in the UK.

Success in hand, Jack came across the Atlantic and opened his marketing agency out of his apartment in White Plains, New York, it grew to become the #1 ranked Marketing and Promotion agency in America. His clients have included: Polaroid, Lever Brothers, Cadbury Schweppes, James River, A&W, General Foods, Lipton, British Airways, Colgate Palmolive, Burger King, General Electric, Johnson & Johnson, Fromageries Bel, NBC and many more.

Jack eventually sold his company and intended to retire and play golf, but he allure of marketing and growing businesses was too powerful, and the thrill of helping companies grow was too satisfying.

Now, Jacks in demand as a consultant to various growth-focused companies who need his unique "brand" of expertise. He most recently helped a company grow by over 35% compounded annually for the last six years, giving them a #1 position in their market. He is also author of the book "Growing small businesses into Big Brands" and is high energy, information rich speaker on "The business of growing business".

He has been a featured guest on many TV Shows and as a business expert on over 50 radio shows around the country.