■ The Big Idea
"Few organizations are so weak they cant be saved, few are so healthy they cant be improved." -Gil Amelio

An inspiring and true story of National Semiconductors Transformation Management process, as told by the former Chairman and CEO of Apple Computer.

This remarkable firsthand story of corporate transformation from a key change agent shows how to engineer a turnaround, bring health to any company, and enjoy greater long-term profits.

Outlining key issues, strategies, and guidelines Gil introduced at National Semiconductor, this captain tells the story of how he steered his ship from the brink of bankruptcy to its highest earnings in just three years.