The Big Idea
What is the key to professional success? According to three of the most popular financial advisors today, the one sure way of gaining business success is to master the ability to earn the trust and confidence of your clients.

David Maister, Charles Green and Robert Galford provide anecdotes and real-life examples that demonstrate the importance of trust in business relationships. They offer readers the chance to learn from their mistakes and to use their successes to jumpstart their own businesses and careers.

About the Author
David Maister - David H. Maister is widely acknowledged as the worlds leading authority on the management of professional service firms. In 2002, he was named one of the top 40 business thinkers in the world in the book: Business Minds by Tom Brown and Des Dearlove. Maister left the academia to establish his full-time consulting practice. His first book on professional services, Managing the Professional Service Firm, published in 1993, collected many of his best short articles written over the previous decade. It was followed in 1997 by True Professionalism, and in 2000 by The Trusted Advisor, written with Charles H. Green and Robert M. Galford. His 2001 book, Practice What You Preach, hit the Wall Street Journal business bestseller list.

For more information, visit http://www.davidmaister.com/