The Big Idea
This book documents the true and inspiring stories of the Ashoka fellows - bright, energetic, and creative individuals who are leaders in a growing citizen (non-profit) sector. These innovators for the public are instrumental in introducing change in their countries through practical solutions. Most of them started out with tiny budgets, armed only with an idea and strength of will.

From Ashoka founder Bill Drayton, to Brazil’s Vera Cordeiro, to South Africa’s Veronica Khosa, or India’s Jeroo Billimoria, the book also includes a chapter to illustrate the spirit of one of the first social entrepreneurs- Florence Nightingale. These individuals are models of human capability. They worked tirelessly in the service of others.

About the Author
David Bornstein - David Bornstein is the author of The Price of a Dream: , which chronicles the worldwide growth of the antipoverty strategy “micro-credit.” The Price of a Dream, which drew on ten months of research in villages in Bangladesh, won second prize in the Harry Chapin Media Awards, was a finalist for the Helen Bernstein New York Public Library Book Award for Excellence in Journalism, and was selected by the San Francisco Chronicle as one of the best business books of 1996.

Bornsteins articles have appeared in The Atlantic Monthly, The New York Times, New York Newsday, Il Mundo (Italy), Defis Sud (Belgium) and other publications. He co-wrote the twohour PBS documentary series "To Our Credit," which focuses on “micro-credit" programs in five countries.

Bornstein received a Bachelor of Commerce degree from McGill University in Montreal
and a Masters of Arts from New York University. In addition to writing, he has worked as a computer programmer and systems analyst. He lives in New York City with his wife and son.