The Big Idea
There is a need for organizations to become more innovative as markets become more dynamic and competitive. It is important to realize though that there is more to innovation than simply coming up with a new and unique idea.

Author Elaine Dundon explains that there are several components in fostering innovation in a corporation ? Creative Thinking, Strategic Thinking, and Transformational Thinking. By planting the seeds of innovation, any organization can become an innovative organization just by using a Nine-Step Innovation Process.

About the Author
Elaine Dundon - Elaine Dundon is the author of the best-selling book, The Seeds of Innovation which has been featured around the world, including Australia, Singapore, Norway, Canada, and the United States. The Seeds of Innovation was named one of the top ten business reads by The Globe and Mail and has consistently appeared on numerous bestseller lists.

Elaine is also the author of numerous articles and other publications on the hot topic of Innovation. She has e x t e n s i v e e x p e r i e n c e i n organizational innovation, business planning and marketing strategy development and is currently adjunct professor of Innovation Management in the Executive Program at Penn State University.