The Big Idea
Each year, hundreds of new businesses are launched. Unfortunately, for every hundred started, less than half will survive the crucial four years of operations. The question is now asked: what does it take to create a sustainable business?

According to author Peter Meyer, a business that creates and dominates new markets is more likely to survive. After all, new markets give the owners the comfortable position of having none or little competition.

In this very readable and enlightening book, the author provides you with a guide on how to start and manage a new market. You will be given sound strategies and techniques for vaulting ahead of the competition and building a profitable business.

About the Author Peter Meyer
Peter Meyer is the founder and principal of The Meyer Group. He brings a strong management and general management background to any keynotes or talk. He conducts ongoing, targeted research in management and strategy among company owners and officers across the United States.

Peter has over a decade and a half of successful experience as a manager and problem solver for two of the largest communications and technology companies in the world and one of the smallest. He has sampled and succeeded in a variety of business functions.

Peter is regularly published in business journals. In the past few months he already has recent articles in The Wall Street Journal, The Canadian Business Review, Business Horizons, Dateline, the Internet Business Journal, Executive Female, and The Recorder as well as a profile of him in Entrepreneur. He was recently named the contributing editor for technology for the Business &Economic Review.