The Big Idea
What is FEAR? In a changing world where economic uncertainty, corporate scandals, lay-offs, and even terrorist attacks have become real threats, people’s fears are turning into self-fulfilling prophecies. When faced with a crisis, business leaders often resort to traditional solutions such as cutting costs or reducing headcount. These quick fixes seem to provide immediate relief but they fail to produce favorable long-term results or advance a company during challenging times. Why? Because they are reactionary decisions rooted in fear. Leaders who make decisions based on fear of a perceived threat are acting out of apprehension or distress, thereby giving power to the undesirable situation and allowing it to control them. This is how the fear cycle works:

Threat of danger -> Assume it is true -> Perceive as reality -> Basis for decision

Effective leadership requires a proactive and creative approach to solving organizational challenges. This entails a shift in mindset which begins with a change of perception. Although never an easy task, changing one’s perception is achievable and it is exactly what this book attempts to do. Evenson’s goal in writing a modern fable about the mythical Kingdom of Kaos is to shift your perception about two overused yet significant words =- Fear and Leadership. She redefines FEAR as an acronym that stands for four essential leadership practices to help improve corporate performance.

About the Author
Karen Evenson - Karen Evenson is a successful author, business consultant, and corporate trainer. She works with Fortune 500 and 100 companies designing, developing, and delivering programs on creative and effective leadership. Her domestic and international clients are from diverse industries, including beverage, snack food, fast food, public relations, healthcare, theme parks, advertising, airlines, government, and manufacturing.