The Big Idea
The bottom line for all companies is to make a profit. The higher the earnings and the profit, the better for everyone involved. The best way to do this is through growth ? profitable growth. Gone are the days of ruthless downsizing and cost cutting in order to make more money. In this book, the author shows you how focusing on profitable growth could be the answer you’ve been looking for. Here, the author gives practical information that you can understand, use, and take to work with you on Monday morning.

About the Author
Ram Charan - Ram Charan is a highly acclaimed business advisor, speaker, and author. Ram has coached some of the worlds most successful CEOs. For 35 years, he has worked behind the scenes at companies like GE, DuPont, EDS, Ford, Duke Energy and Verizon.

Ram started his business career as a teenager working in the family shoe shop in India. He went on to earn an engineering degree and then MBA and doctorate degrees from Harvard Business School. He graduated from Harvard with high distinction and was a Baker Scholar. He then served.

Ram is a favorite among executive educators. He won the Bell Ringer (best teacher) award at GEs famous Crotonville Institute. He won similar awards at Wharton and Northwestern. He was among Business Weeks top ten resources for in-house executive development programs.

Ram has written several books, including: What the CEO Wants You to Know, Boards at Work, The Leadership Pipeline, and Every Business Is a Growth Business. He also tailors his books for specific client companies. He did one for Gateway, one for Ford, one for EDS. His articles have been published in Harvard Business Review, Fortune, Time, Directors Monthly, and USA Today.

Ram serves on two corporate boards: Austin Industries and Biogenex. He is also on the editorial review board of Human Resource Planning. He was elected a Fellow of the National Academy of Human Resources. He serves on the Blue Ribbon Commission on Corporate Governance. Ram is based in Dallas, Texas.