■ The Big Idea
Naomi Klein documents the history of the brand and the rise of multinational corporations to such power that they may be considered de facto global governments. Klein writes based on years of research, documenting the surrender of culture and education to marketing (No Space), reports on how choice is actually limited through predatory franchising, mergers, and corporate censorship (No Choice), how labor market trends are creating many self-employed, McJobs, part-time or temporary workers, and outsourcing (No Jobs).

“She anticipates a revolt against corporate power by younger people seeking brand-free space.”

From the Nike sweatshop scandal to the rise of global Goliaths like Starbucks, Shell, or Microsoft, our century has witnessed how a product is second only to its brand image. What clouds the images are the sad but true stories behind these giants, and their business practices. Many are organizing to reclaim brand-free space, to fight for the rights of those exploited by multinationals, and to find an alternative to the corporate rule.