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Co-opetition
Àú   ÀÚ Adam Brandenburger and Barry Nalebuff
ÃâÆÇ»ç Doubleday
°¡   °Ý $18.95(304 Pages)
ÃâÆÇÀÏ 1997³â 12¿ù
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º» µµ¼­¿ä¾àº»Àº ³×¿À³ÝÄÚ¸®¾Æ°¡ ÇØ´ç ÃâÆÇ»çÀÇ Çã°¡ ¹× °Ë¼ö¸¦ °ÅÃÄ Á¦ÀÛµÈ ÄÁÅÙÃ÷ÀÔ´Ï´Ù. - ÀúÀÛ±Ç °ü·Ã ¹®ÀÇó : ÇØ³¿¹ý·ü»ç¹«¼Ò Ȳµµ¼öº¯È£»ç 02)541-7233

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¡á The Big Idea
Co-opetition combines the advantages of both competition and cooperation into a new and dynamic framework to generate more profit and turn things in your favor by changing the business environment that directly affects your company.

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