The Big Idea
Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.?
- Marshall McLuhan

This quote underlines a truth that seems evident, yet few of us really think about the deeper meaning of how much influence is exerted upon us from our environment, seemingly many times without our conscious consent. When most people think of influence, they think of something wielded by those with authority, money, clout ? who also usually possess an agenda of their own.

There is a better way if you feel you dont have all the authority, money, or clout you need to effect real, positive change. Applied consciously, it creates a powerful, irresistible message that promotes growth in personal lives, relationships and businesses.

Its called Outfluence.

Outfluence turns conventional thinking about influence upside down?making a powerful force available to anyone who chooses to use it.

About of Author
Al is the Founder and Chief Executive Officer of Outfluence, LLC. He has a nationwide reputation as a real time reporter, an author, and a leader in the court reporting world. Major legal matters he and his company participated in include the grand jury investigation of the Clinton Administration, and the recent litigation involving alleged accounting fraud of Ernst & Young, World Com and Enron.

As an author, Al has interviewed and transcribed the stories of numerous subjects, including families of 9/11 victims in an effort to preserve their loved ones?life stories. He credits his Outfluence approach to life and to business for enabling him to attract positive people to his life and to his business.