The Big Idea
Amidst time of demoralization imposed by unfulfilling jobs and routine lifestyles emerges another inspiring creation from Laurie Beth Jones, the author of the heart-warming Jesus, CEO. In The Path, Jones helps people, most especially those who are living far different from what their hearts desire, realize the importance of having a mission and a vision in life. She goes to the extent of sharing how she has transformed from an unhappy and unemployed divorced woman to a successful career woman and eventually to a free-spirited writer and horse rider - her two passions in life since childhood - all because of the power of having a strong mission and vision.

Isn’t it amazing how two simple words can make such a difference in your life? Everyone should own a mission and a vision as the two guarantees that you keep moving in the right direction and uplifts you whenever you encounter difficulties.

Creation of an effective mission and vision requires self-knowledge, an open heart and an open mind. Jones presents a variety of stories, case studies and exercises, which will surely uncover your carefully hidden disillusionments - be it work-related or regarding your personal life - and will certainly strengthen you to have the courage to stand up and start living your life and not somebody else’s.

Three Elements of a Good Mission Statement

A mission statement should be no more than a single sentence long.
It should be easily understood by a twelve year old.
It should be able to be recited by memory at gunpoint.
Eleven False Assumptions about Missions.