The Big Idea
Have you ever wondered why today’s organizations concentrate on rectifying your weaknesses? What makes weaknesses so interesting? Have you ever wondered what would happen if, instead of correcting your weaknesses, you capitalized on your strengths? Organizations spend millions of dollars every year trying to unlock weaknesses, calling them “areas of opportunity,” trying to minimize them. Can you imagine what would happen if today’s organizations focused on building each of their employees’ strengths? Have you ever wondered how much value can be created in an organization where each employee did what he does best?

Strengths and talents are the primary concerns in this book. Join authors Marcus Buckingham and Donald O. Clifton, Ph.D. as they guide you through identifying your strengths and showing you how best to work with them and others.