The Big Idea
What do people really think about you?

First impressions are complex puzzles. They are formed in an instant, before any kind of physical contact occurs and may last for the next several years. Sometimes, as in the case of once-in-a-lifetime encounters, they last forever.

With careful study, it is possible to identify factors that create good first impressions. By understanding these factors and learning how to make use of them, you can actually change the way people form their impressions of you! This doesnt mean youre going to be "faking it." Rather, It means that with practice and feedback, you will be able to control the image you project to other people. Instead of sitting back and letting others form what might be a wrong impression of you, take that first step and let them make the right impression, the impression you want them to make.

Dr. Ann Demarais is the owner of First Impressions, Inc. She has over 14 years experience in applied psychology, specializing in interpersonal communication, leadership, and executive coaching. She has worked with hundreds of individuals in the business and social worlds, helping them gain personal insight and develop their leadership, business, and social skills. Dr. Demarais received her PhD in Psychology from New York University.

Dr. Valerie White is a licensed clinical psychologist who has provided leadership assessment and training and executive coaching for over ten years. Dr. White received her PhD from Fordham University in New York. Dr. White operates a private practice in executive coaching and personal counseling.