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- Crucial Conversations
- Àú ÀÚ Kerry Patterson, Joseph Grenny, Ron McMillan and Al Switzler
- ÃâÆÇ»ç McGraw-Hill
- °¡ °Ý $16.95(240 Pages)
- ÃâÆÇÀÏ 2002³â 02¿ù

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The Big Idea
The term
¡®crucial conversation¡¯ evokes images of great statesmen or men of consequence
meeting and discussing issues that will shape the world. That sort of
interaction is not the kind the authors of this book have in mind; they are
concerned with the sort of interactions that happen to everyone.
Crucial conversations are defined as discussions between two people where stakes are high, opinions vary and emotions run strong. These are day-to-day occurrences that affect everyone¡¯s lives ? in many cases, these are pivotal conversations whose results may be extremely significant. An element of one¡¯s daily routine could be forever altered, for better or for worse. Plus by dealing with even one conversation in a particular way, you determine a pattern of behavior that shows up in all subsequent conversations.
This book, then, is the authors¡¯ stab at teaching others how to handle ? and even master ? crucial conversations, and by doing so change their lives.
About the Author
Kerry
Patterson - Kerry Patterson is the Chief Development Officer and Cofounder of
VitalSmarts, a global leader in organizational performance and leadership. Kerry
began his research into the challenges of developing and m a i n t a i n i n g h
e a l t h y organizations during his doctoral work at Stanford University. He
taught at Brigham Young Universitys Marriott School of Management and then
cofounded Interact Performance Systems. Kerry has coauthored The Balancing Act:
Mastering the Competing Demands of Leadership and two New York Times
bestsellers, Crucial Conversations: Tools for Talking When Stakes are High and
Crucial Confrontations: Tools for Resolving Broken Promises, Violated
Expectations, and Bad Behavior. Kerry has won many awards and was a 2004
finalist in t h e E r n s t a n d Young Entrepreneur of the Year Award.

























