■ The Big Idea
Innovate where it counts. Inside.

Here is a funny, frank, and refreshing book on how to not only survive but also succeed in todays new economy -or at least get what you want out of life and work while stepping on as few people as possible. This one tackles the big issues like what kind of person do you really want to be (a bastard? there are many of them in business) -are you living for the future or are you stuck in an old economy dinosaur company? Guy Browning says exactly what nobody else dares to say about real-life/work issues, and thats why its so fresh.