The Big Idea
Three students travel across a vast desert to seek the wisdom and guidance of the most prosperous man in the world. Seeing the dedication in their eyes, the man known as the Baron shares with them core principles that are necessary for personal and business achievement.

Written by entrepreneurs and business consultants, "The Baron Son" is a story that will enlighten and inspire. As its subtitle suggests, this national bestseller is indeed a v ade mecum - a guidebook that must be kept constantly at hand.