The Big Idea
In this very competitive age, you need to have an innovative approach to sales, marketing and management in order to succeed and outlast competitors. Selling the Dream aims to help you achieve all that.

The book is a blue print on how you can "evangelize" or sell your dreams and ideas to other people. It also tells you how to convince people to be as passionate about your cause as you are.

About the Author
Guy Kawasaki Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer.

Guy is the author of eight books including, The Art is the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

For more information, please go to www.guykawasaki.com.