■ The Big Idea
The boy wonder of the American travel and hospitality business shares the secrets of his success. The characteristic traits of a rebel ? passion, vision, instinct and agility- as illustrated by Virgin’s Richard Branson, The Body Shop’s Anita Roddick, and the author himself, are described here in a guidebook for today’s daring new entrepreneurs.

The principles in this book apply universally to anyone who wants to create a humane and empowered workplace, whether you are from a nonprofit organization, in the government or a private business. A new kind of fast company leader is rising to power in the business world. Rebel leaders are rewriting the rules.