■ The Big Idea
The authors research shows that steady double-digit growth is possible. Businesses which have been able to achieve this have done so by relying on a combination of growth initiatives.

■ About the Author
Michael Treacy
With brilliant strategic thinking, Michael Treacy has been bringing companies into market prominence for more than 20 years. An entrepreneur, management consultant and former M.I.T. professor, he uses the principles in his new book, Double Digit Growth to show companies a practical, common-sense approach to achieve superior growth and profitability. In custom-tailored, high-energy presentations, he inspires new thoughts and solutions while offering practical insights into strategies and implementation approaches that help market leaders improve their position. Treacy is also author of the best seller The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market which champions the concepts of value leadership, operational excellence and customer intimacy. Treacy shows audiences how to:

- Create a powerful, innovative and practical framework for tackling the challenge of growth
- Harness the principles of customer retention and the discipline to achieve higher retention rates
- Link strategy to organization design
- Develop tactics to organize, staff, train and lead a growth organization