The Big Idea
Do you want to build greater customer loyalty? Do you want to know what makes customers keep coming back and apply them to your business? Do you want to know how you make your business even more successful by getting more loyal customers?

If your answer to these questions is yes, then read "Why Customers Come Back" by Manzie R. Lawfer. This book helps you discover the motivation and characteristics of loyal customers, and the advantages of dealing with loyal customers. This book is about working with current customers to develop lasting loyalty.


Manzie R. Lawfer, author of "why customers Come Back: How to Create lasting Customer Loyalty" is president of a consulting firm, Loyalty Now. He shows businesses and professionals how to get their customers to com back to buy from them again and again.