The Big Idea
Storytelling is something that is innate in every individual. The elements of persuasion are comprised of the five elements which make up the core of storytelling. This book was made to teach you how to weave words in your story and tell them in a manner people will not forget. Most concepts are in groups of five, making it easier to grasp and recall. It is also rich in real life examples which will enable you to see how each concept is at work based from real situations that occurred in some of the industry's best businesses. Timeless in its approach, this book links primitive notions of the human psyche and its effects on contemporary times in the aspect of persuading, pitching more effectively and selling with impact.