The Big Idea
Imagine a focus group, a viral marketing campaign, and your own news station all rolled into one. Now combine that with a low-cost, easy-to-use, always-on Web site. That’s what effective corporate blogging is all about.

Business blogging used to be ideal for free agents and entrepreneurs who needed a cheap way to get their message out. But now, even the big guys are tapping its amazing powers too.

he world is entering a new age of corporate communications, and blogs are a very effective and budget-friendly way of communicating with customers, employees, the media, and other key constituencies.