The Big Idea
The 51 Fatal Business Errors focuses on lessons learned by business owners and CEOs from their successes and failures, and is intended as a practical guide to shape one’s own business. It offers incisive, readily applicable real-life experience gleaned from what the author, Jim Muehlhausen, calls ‘the world’s most expensive business school’: The School of Hard Knocks. To this end, the book determines the 51 most crucial errors a company can face and discusses how to overcome them.