The Big Idea
Ideas are what keep businesses alive. Without new ideas, any business stands a good chance of slowly declining and eventually dying. The best companies never stop evolving and generating new ideas, and putting these ideas into action.

“Follow the Other Hand” by Andy Cohen gives a new, fun, and practical strategy to energizing your business by learning to think out of the box and come up with brilliant ideas. Through the metaphor of magic and a story of how a real company used magic to transform itself into a vibrant, profitable business, Cohen offers magical secrets to entrepreneurs and business people on how to turn their businesses into successful enterprises.

Andy Cohen
For twenty years And Cohen has been igniting imainations and spurring innovation for companies like American Express, AOL, Charles Schwab, LOreal, Club Med and Clorox, picking up branding and marketing awards and even a coveted Clio award for his work.
His approach? Fascinatingly enough, it is based on Cohens experise not only in marketing, bt in magic.

It sounds out-of-the-box because Cohens business lessons, which use magic as metaphor, are most certainly unconventional. Follow the Ohter Hand )St. Martins Press, hardcover, October, 2006) combines a compelling story with business case histories...