■ The Big Idea
David Dreman is the chairman of Dreman Value Advisors, and his Kemper-Dreman High Return Fund is one of the all time highest returning funds in America since its debut in 1988. His strategy is based on an understanding of investor psychology, in particular using the insight that the market overprices popular issues and oversells unpopular ones, in short he is a contrarian investor. His book Contrarian investment Strategies: The Next Generation is another very well written book with specific strategies and reams of data to back it all up. If you liked "What Works on Wall Street" and "A Random Walk Down Wall Street" then this is another book with a very similar angle of attack. It is a fairly big book, running over 400 pages, rivaling Malkiels great tome.

■ About the Author
David N. Dreman, Chairman, Chief Investment Officer, and Founder

Mr. Dreman is the founder, and Chairman of Dreman Value Management, L.L.C. and also the firm’s Chief Investment Officer. Dreman Value Management, L.L.C., focuses on the assets of mutual funds, pension, foundation and endowment funds, as well as high net-worth individuals. The Scudder-Dreman High Return Equity Fund, managed by Mr. Dreman, has been ranked as number one in the Equity-Income group by Lipper Analytical Services since the fund’s inception in March 18, 1988.Mr. Dreman founded his first investment firm, Dreman Value Management, Inc., in 1977 and served as its President and then Chairman to 1995, followed by a similar role at Dreman Value Advisors, Inc. from 1995 to 1997. Mr. Dreman’s recent best selling book, Contrarian Investment Strategies: The Next Generation, was published in the spring of 1998 by Simon & Schuster. His previous widely acclaimed books include Psychology and the Stock Market, (1977); Contrarian Investment Strategy: The Psychology of Stock Market Success, (1980); and The New Contrarian Investment Strategy, (1982). Articles dealing with the success of Mr. Dremans methods have appeared in many national publications, including Forbes, Barron’s, Institutional Investor, The Wall Street Journal, The New York Times, Newsweek, Money and Fortune magazines. A regular columnist for Forbes for over 25 years, he has made numerous presentations before groups such as the National Bureau of Economic Research, the Society of Quantitative Analysts, the Harvard Medical School, the Cambridge Center for Behavioral Studies, the Institute of Psychology and Markets, the Association for Investment Management and Research (AIMR), the National Financial Analysts Seminar, and numerous other academic and professional groups. Mr. Dreman’s research findings have also been published in the Financial Analysts Journal, and the Journal of Investing. Mr. Dreman is also the co-editor of the academic journal, The Journal of Psychology and Financial Markets, a Director of the IFREE Foundation, whose founder Vernon Smith was awarded the Nobel Prize in Economics this year, and President of the Dreman Foundation. Mr. Dreman was awarded a Doctor of Laws Degree from the University of Manitoba in 1999 and is a member of the Board of Trustees of the University of Manitoba.