■ The Big Idea
A business and science writer presents a book that is full of brilliant, fascinating and groundbreaking ideas that should affect the way every thinking person sees the world around him. It is a must-read material for educators, parents, marketers, business people and policymakers. It shows how small changes can make a big difference.

The book contains an analysis of the strategies people apply to influence and mold its direction. It is a reaffirmation of the potential for change and the power of intelligent action. It is a road map to change, with a profoundly hopeful message--that one imaginative person applying a well-placed lever can move the world and shape and engineer the course of social epidemics

■ About the Author
MALCOLM GLADWELL was born in 1963 in England, and grew up in Canada. He graduated with a degree in history from the University of Toronto in 1984. From 1987 to 1996, he was a reporter for The Washington Post, first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker magazine.