■ The Big Idea
In a business that has become overloaded with corporate buzzwords, Steve Farber finds that true leadership is best achieved by returning to basic principles that are often overlooked in the cutthroat world of business leadership. In this modern parable, he redefines leadership by asking the reader to see it as an extreme sport ? hence the term “Radical Leap,” an interesting acronym for its elements: Love, Energy, Audacity and Proof.

Like any sport, Radical Leadership challenges one to break free from the conventional, and makes you face your own mortality and imperfections in order to turn you into a leader people will follow to hell and back.

While some skeptics may view the LEAP as too touchy-feely and sketchy in principle, it cannot be ignored that they are principles that have inspired countless of others to follow people into wars, fanned religious flames, and built the empires of visionaries who had nothing going for them except vision and the ability to infect others with the same drive.

These principles are, in essence, the fuel that drives people to change the world.

■ About the Author
Steve Farber is President of Extreme Leadership, Inc. an organization devoted to
changing the world through the cultivation and development of Extreme Leaders in the business community. Farber joined the Tom Peters Company in 1994 as their first full-time staff consultant. He quickly became their most requested consultant and speaker and was given the title of Vice President and Official Mouthpiece. Steve leftTPC in November of 2000 to establish Extreme Leadership, Inc., and in June of 2001 his former employer honored him with the designation of Tom Peters Company Fellow.

Steve has worked with , Agilent Technologies the American Medical Association Charles Schwab Company, Clorox, Consumers Energy, Ford Motor Company, Ikon Office Solutions, Intel, KLA-Tenor, Lawrence Livermore Labs, Lockheed Martin, Oral-B Laboratories, The Panama Canal Commission, Pier One, the Society of Consumer Affairs Professionals (SOCAP), the Society of Human Resource Management (SHRM), Sun Microsystems, 3M, and Wal t Disney Imagineering among many others.

Before his tenure at the Tom Peters Company, Steve was with TMI North America where he served as a consultant, Program Leader, and the Director of Service Programs. He developed his management and marketing skills, as well as his love for consulting and speaking, as President of Independence Financial Group, Inc., a financial brokerage firm. Steve is the author of the audio series, Extreme Leadership: In Pursuit of the OS!M. He is a contributor to the business anthology, Leading Authorities on Business: Winning Strategies From the Greatest Minds in Business Today, and his book entitled, The Radical Leap: A Personal Lesson in Extreme Leadership, was published in April, 2004 by DearbornTrade Publishing.

For more information on Steve Farber, visit his website at: http://www.stevefarber.com