■ The Big Idea
Closing a sale is the stage in the selling process where salespeople meet the greatest difficulty. Joe Girard walks the reader through fundamental selling principles and experience-based insights guaranteed to help the reader sell any product or service. These principles are grounded on an important rule: becoming a successful sales person requires learning how to sell yourself first. This is because buyers “buy into” the seller initially before they do the product or service.

■ About the Author
Joe Girard is the man The Guinness Book of World Records calls the undisputedWorld’s Greatest Salesman. He hailed from the Detroit ghettos and worked his way up the ranks to become the #1 Car Salesman in the world for 15 straight years.As the author of four bestselling books, Joe has inspired over eight million worldwide with his practical wisdom on building on success..

Among his top books and tapes that have helped over eight million readers and listeners achieve success are: How to Sell Anything to Anybody, How to Sell Yourself and How to Close Every Sale.

Girard leaves us with his philosophy from a sign he has hanging on his office wall that reads: "The secret of life is to know what you want, write it down, then commit yourself to accomplishing it."