Selling the Wheel

Jeff Cox a.. Simon & Sc..

Based on decades of research and data collected from 250,000 salespeople, more than 8,500 corporate sales forces, and interviews with over 100,000 actual customers, here is the delightful parable of Max, the inventor of the wheel, and how he faces the challenge of selling his breakthrough invention- the whe..

Selling The Invisible

Harry Beck.. Warner Boo..

A classic book on marketing services, with hundreds of quick, practical, easy-to-read sections; perfect for picking up anytime throughout your day. Beckwith tells you in simple and plain language why focus groups don’t really tell you anything, what positioning really is, and outlines eighteen common plann..

The Secrets Of Word-Of-Mouth M..

George Sil.. Amacom

Word-of-mouth marketing is the most powerful and persuasive weapon you can use, and it won’t cost you anything! Based on Silverman’s years of consulting with successful word-of-mouth campaigns of his own clients, here is one of the first resources on how to harness the power of word-of-mouth, and be heard..

Secrets Of Successful Speakers

Lilly Walt.. McGraw-Hil..

This book is an excellent resource for anyone who needs to learn effective techniques for public speaking. Walters has compiled quotes and advice from dozens of well-known speakers such as Steve Allen, Ken Blanchard, Tony Robbins and others. These ideas are interwoven around Walters’ categories for prepari..

Rich Kid Smart Kid

Robert T. .. Warner Books

This book is for parents who want to give their children valuable financial lessons which our educational system does not provide. It may be the greatest gift of knowledge you can pass on to them, arming them with the business and money basics for a more secure future in an ever-changing economic environmen..