Profit From Experience

Gil Amelio.. A Touchsto..

\"Few organizations are so weak they can't be saved, few are so healthy they can't be improved.\" -Gil Amelio An inspiring and true story of National Semiconductor’s Transformation Management process, as told by the former Chairman and CEO of Apple Computer.

Brand Storm

Will Murray Prentice H..

The Internet is just the beginning of the Information Age, the gateway to the new Human economy. Brand Storm explores the future of business in a very meaningful, hopeful, creative, and visual way. This is a business book that reads like a life plan. Divided into three main parts: Ideas, Actions, and Dreams..

The 22 Immutable Laws of Brand..

Al Ries an.. Harper Bus..

Marketing guru Al Ries, who brought us “Positioning: The Battle for Your Mind” teams up with his wife Laura for another Marketing Classic. The textbook for any brand-building team, this book cites real-world stories from Starbucks, and The Body Shop, to Microsoft, Amazon.com, and Yahoo! Brand creation is ..

Follow This Path

Curt Coffm.. Warner Bus..

This book shows that the ultimate solution to reversing the current leadership trends of margin slashing, accounting trickery, and shareholder hoodwinking is to run an organization that can maintain and expand its customer base without slashing prices and without reducing its fiscal integrity. In the end, t..

Your Road Map for Success

John C. Ma.. homas Nels..

John C. Maxwell, best-selling author of the 21 Irrefutable Laws of Leadership, begins this book by sharing an article about how people define success. He reveals that most people who want to be successful misunderstand success, that it is an ideal situation incorporating impossible elements. Some want to ha..