Enterprise Marketing Management

Dave Sutto.. John Wiley..

This book on enterprise marketing management allows business leaders to begin transforming their marketing function to realize business results by applying principles in a systematic and logical way. It goes on to answer difficult questions associated with implementing these principles and scientific practi..

The End of Marketing As We Kno..

Sergio Zyman Harper Col..

The best-selling author of “The End of Advertising As We Know It”, Sergio Zyman, gives us his irrepressible, irreverent but charismatic style of telling us the real score in marketing: It is not only to create an image that consumers could fall in love with but one that will drive consumers to buy more pr..

The Baseline Revolution

Hans V.A. .. Johnsson a..

There is a serious need to rethink old methods of reporting, particularly accounting-based methods which are used for important decision-making processes of a company. Accounting-based reporting was developed for a former era with other priorities. To serve management and the economic community, it needs to..

Taming Technology

Brian J. N.. Cameo Publ..

Taming Technology is one of the brilliantly written books by Brian J. Nichelsen, Ph. D. that enable us to deal and cope with technology 24/7 each day of the year. This book gives us an in-depth understanding that technology need not be feared but with common sense savvy should enable us to harness its poten..

THE 21 MOST POWERFUL MINUTES I..

John C. Ma.. Thomas Nel..

The best-selling author of \"THE 21 MOST POWERFUL MINUTES IN A LEADER'S DAY\" gives us 21 weeks of daily lessons on leadership that are based on known biblical characters, their stories, and the principles that guided them to become successful leaders of their people. The author, popular for his books in pe..