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The Toyota Way

ÀúÀÚ Jeffrey K...ÃâÆÇ»ç McGraw Hill

Toyota first caught the world¡¯s attention in the 1980s when consumers started noticing that Toyota cars lasted longer and required fewer repairs than American cars. Today, the company is the world¡¯s most profitable car manufacturer, consistently producing high-quality cars using fewer man hours and less o..

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The Seeds of Innovation

ÀúÀÚ Elaine Dun..ÃâÆÇ»ç AMACON

There is a need for organizations to become more innovative as markets become more dynamic and competitive. It is important to realize though that there is more to innovation than simply coming up with a new and unique idea.

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It's Your Ship

ÀúÀÚ Captain D...ÃâÆÇ»ç Warner Books

Companies and businesses share the common challenge of retaining and getting the most out of their employees. When trained employees resign, the company loses a lot of productivity and incurs additional training and recruiting expenses.

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The New Strategic Selling

ÀúÀÚ Stephen E...ÃâÆÇ»ç Warner Boo..

The driving force of the Strategic Selling approach is a non-manipulative selling philosophy. The key to ensuring selling success is to manage every sales objective as a joint venture. Sales people must create a framework that fosters a win-win situation; a mutually beneficial transaction where both buyer a..

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Selling The Dream

ÀúÀÚ Guy KawasakiÃâÆÇ»ç Harper Pub..

In this very competitive age, you need to have an innovate approach to sales, marketing and management in order to succeed and outlast competitors. Selling the Dream aims to help you achieve all that.

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