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Jeffrey K...
McGraw Hill
Toyota first caught the world¡¯s attention in the 1980s when consumers started noticing that Toyota cars lasted longer and required fewer repairs than American cars. Today, the company is the world¡¯s most profitable car manufacturer, consistently producing high-quality cars using fewer man hours and less o..
Elaine Dun..
AMACON
There is a need for organizations to become more innovative as markets become more dynamic and competitive. It is important to realize though that there is more to innovation than simply coming up with a new and unique idea.
Captain D...
Warner Books
Companies and businesses share the common challenge of retaining and getting the most out of their employees. When trained employees resign, the company loses a lot of productivity and incurs additional training and recruiting expenses.
Stephen E...
Warner Boo..
The driving force of the Strategic Selling approach is a non-manipulative selling philosophy. The key to ensuring selling success is to manage every sales objective as a joint venture. Sales people must create a framework that fosters a win-win situation; a mutually beneficial transaction where both buyer a..
Guy Kawasaki
Harper Pub..
In this very competitive age, you need to have an innovate approach to sales, marketing and management in order to succeed and outlast competitors. Selling the Dream aims to help you achieve all that.






























