Theory U

C. Otto Sc.. Society fo..

In his new book Theory U: Leading from the Future as It Emerges (Cambridge, MA: Society for Organizational Learning, 2007), Otto Scharmer introduces readers to the theory and practice of the U process, based on a concept he calls “presencing.” A blend of the words “presence” and “sensing,” presencing ..

The One Thing You Need to Know

Marcus Buc.. Simon & Sc..

Everyone wants sustained success. Unfortunately, only few are able to attain this so longed for success. This is not because of a lack of effort or lack of determination; if anything, a good number of people even expend large amounts of effort and display overwhelming determination but still don’t quite ma..

The Elements of Persuasion

Richard Ma.. Collins

Storytelling is something that is innate in every individual. The elements of persuasion are comprised of the five elements which make up the core of storytelling. This book was made to teach you how to weave words in your story and tell them in a manner people will not forget. Most concepts are in groups o..

The Corporate Blogging Book

Debbie Weil Penguin Gr..

Imagine a focus group, a viral marketing campaign, and your own news station all rolled into one. Now combine that with a low-cost, easy-to-use, always-on Web site. That’s what effective corporate blogging is all about.

The 51 Fatal Business Errors

Jim Muehlh.. Maxum Comm..

The 51 Fatal Business Errors focuses on lessons learned by business owners and CEOs from their successes and failures, and is intended as a practical guide to shape one’s own business. It offers incisive, readily applicable real-life experience gleaned from what the author, Jim Muehlhausen, calls ‘the wor..