■ The Big Idea
A huge number of books have been written about sales and finding ones road to success in achieving exceptional sales performance. Like fresh-off-the-press diet book bestsellers, they promise spectacular results, but lasting improvement in the end is still hard to find. This book identifies the many myths associated with exceptional sales and explains how believing them may negatively affect ones performance. It will also show how important it is to fit ones talents into the right job, whether it be as sales representative or sales manager.