The Big Idea

Creative Marketing Communications brings together the wealth and experience of creative hot-shots from some of the world’s leading marketing, advertising, and public relations firm. In this book you will find the secrets of powerful marketing communications campaign as revealed by the top creative minds of industry today that are not available elsewhere. Each chapter presents a future-oriented look at the core contemporary issues for success in the changing landscape of marketing communications today and reveals the secrets that lend creative power and impact to it. Moreover, every contributor has been chosen for their proven business expertise so that readers may get real world lessons and advice that are suited to today’s communication challenges and opportunities: lessons and advice that you can readily apply and profit from. Above all, the thoughts, perspectives, and strategies these accomplished professionals share in this book will prove valuable not only to marketing communications professionals, but to marketing, advertising, and public relations professionals and entrepreneurs, too.

"Real world advice from real experts"
This internationally acclaimed series provides real world lessons from C-level business leaders (ceo, cfo, cto, cmo, Partner) from some of the world's most respected companies. Each chapter is a future-oriented look at the most important issues for success. Every contributer has been carefully chosen for his or herproven business experise in order to give readers actual insights from the thoughts, perspectives, and techniques of accomplished professionals worldwide.