The Big Idea
People come from far and wide to the World Famous Pike Place Fish Market in Seattle, not only to witness the hilarious spectacle of fishmongers throwing slippery salmon to one another, but also to share in the joyous atmosphere generated by the company’s uniquely vital culture.

Pike Place Fish was not always World Famous, however. In this remarkable business-advice book, owner John Yokoyama tells the story of how he transformed a small company on the verge of bankruptcy into an extraordinary model of success. It all began with a vision: By declaring themselves “World Famous” (before it became a reality), Yokoyama and his employees made a conscious decision not just to seek fame but to make a positive difference every day in the lives of each of their customers, suppliers, and colleagues.

About of Author
Joseph A. Michelli, Ph.D., is a best-selling author, world-renowned speaker, organizational psychologist, and business consultant. He has been described as having the ability to “catch what is right in the world and playfully speak people and businesses to grow toward the extraordinary.” Dr Michelli is famous for his books about enduring business priniciples and his keynote presentions which demonstrate these principies, legendary customer service strategies, and employee empowerment and innovation approaches.

John Yokoyama is the owner of the World Famous Pike Place Fish Market. John’s love of fish began as a child fishing with his father on Puget Sound. He learned the retailing business by working at his father’s produce stand in the Pike Place Farmer’s Market. He purchased Pike Place Fish in 1965 to help make his car payments ? amazing how things turned out! He lives in Seattle.

http://www.whenfishfly.com/authors.html