The Big Idea
In this book, author Scott Berkun takes a close look at innovation history, including the software and Internet ages, to reveal how ideas truly become successful innovations - truths that can be applied to the challenges of today.

The book uses innovation myths to understand how innovations take place. Each chapter identifies and discusses one innovation myth, explains why it is popular, and, lastly, uses the history of innovations, both recent and ancient, to teach the truth behind the myths.

Scott Berkun
Scott is an author, public speaker and consultant. as a manager at Microsoft from 1994-2003, on projects including (v1-5) of Internet Explorer, Windows and MSN.

He started his own consulting practice in 2003. Wrote the best seller "The art of project mangement" (OReilly 2005). And teaches a graduate course in creative thinking at the University of Washington.