The Big Idea
In the fast paced world of 21st century economics, even change has changed. The only way to keep afloat these days is to truly abide by the old Darwinian adage, adapt or die.

David C. Flynn shows how one organization can continually morph and still be the most recognizable household name by building up brand in this time of chaos.

About the Author
Dennis C. Flynn - As the Founder of The Sonar Group, D e n n i s i s a n e x p e r i e n c e d management leader, marketer and communications professional with decades of experience in corporate, agency, academic and entrepreneurial environments. He brings two decades experience in business and brand s t r a t e g y , m a r k e t i n g a n d communications.

For the past eight years, Dennis has been consulting with emerging growth and enterprise-level B2B companies and investors as Founder/CEO of The Sonar Group, and acts as a board advisor to several companies. Previously, he was with Sanchez, L o n c h a r & F l y n n , a b r a n d communications & design firm he cofounded. He led Saatchi & Saatchis Corporate Communications Group for several years and prior to that held senior management positions at J. Walter Thompson and BBDO/West. He has also held senior corporate sales and brand management positions with Beatrice/Swift Foods in New York and Chicago .