The Big Idea
This book lays down 14 strategies for competitive advantage - 6 attacks and 8 defenses, the success of which depends on mastering the rules of timing (when to perform each type of strategy); method (how to implement it); and alliances (whether to do it alone or in alliance).

About the Author
Jorge Vasconcellos e Sa - Jorge Vasconcellos e Sa is a Portuguese citizen of Brasilian and French ascendents. He has two undergraduate degrees one in Economics (Technical University) and one in Business Administration (Catholic University). He also has a graduate degree in Macroeconomics from Gulbenkian Foundation and a masters degree from The Peter F. Drucker Graduate School of Management in California. He has a doctorate ( Ph D ) in Business Administration from Columbia University, in New York.

He was awarded the Jean Monnet Chair in 1997, the highest European academic award, and has in the past received several distinctions including Fulbright, and Beta, Gamma and Sigma fellowships. In January 2004 he was nominated to the five member commitee reporting directly to the Prime Minister on the Portuguese economic strategic development. On this subject, but as an independent scholar, he has been asked to address the Portuguese Parliament (special economics commission).

He has written numerous articles and published thirteen books, among which are Practical Management and The Neglected Firm.