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The Big Idea
Do you dream of landing that one big account that can dramatically increase
your profits or your paycheck? Do you want to hang on to your big customers and
enjoy massive repeat business?
Author and expert entrepreneur Steve Kaplan shares with you strategies that can help you successfully Bag the Elephant. Whether you are a business owner, a salesperson, or an executive, you will be able to use the tips and techniques to get you over the top!
About the Author
Steve Kaplan is the
man they call The Difference Maker. By the age of 35, Steve had turned his
basement business that was earning less than $100,000 in profits into the number
two ranked promotion, marketing, and database company in America with 1,300
employees in 21 countries and over $250 million in sales.
In addition to being the founder of The Difference Maker, Inc, Steve currently owns several businesses, including Kaplan Enterprises, a venture capital group specializing in operating and equity roles across businesses in a variety of industries. And he is a partner in eSkape, a 60,000 square foot family entertainment center.
He serves on the board of Nations
Healthcare, a company that builds and operates day
surgery centers in the
United Kingdom. Steve also served on the Executive Committee for EuroRSCG, which
set strategy f o r i t s 1 7 6 c o m p a n y conglomerate.
He has taught courses in various business
disciplines and has recently written a popular
business book, Bag the
Elephant!
For more information, visit http://www.differencemaker.com/

























