The Big Idea
We have heard about it before - the infamous win-win situation. Negotiators are told that their most important task is to find a situation where both parties come out happy or as "winners".

Unfortunately, this is not always the case. In this book, Jim Camp, shows you how win-win situation are just fairy tales, and how you can make all the difference in your negotiations by starting with one very important word - NO.

About the Author
Jim Camp - Jim Camp has coached people through thousands of negotiations at more than 150 companies, including Motorola, Texas Instruments, Merrill Lynch, IBM, and Prudential Insurance, as well as many other smaller companies in a wide range of industries. He has lectured at graduate business schools in the United States and has been a featured speaker at . magazine s “Growing the Company” conferences. Jim runs Coach2100, Inc.